Email vs. Social Media: Choosing the Right Path
As far as social media goes, we often refer to the number of followers as a "potential reach". So if you got 10k followers on FB (fans) you're doing well as far as likes goes but your content only reaches a tiny fraction of that number.
Same with Twitter. Just cuz someone likes you or your page doesn't mean they will read what you got to say.
You might say "Email is only opened by a certain percentage of subscribers". Which is true , but at least it reaches the place you intended for it to go, the recipients inbox. If you have built any sort of a relationship with that subscriber, they will read your content.
You are 6x more likely to get a click-through from an email campaign than you are from a tweet. I know what some of you are thinking, where did I dig up this hogwash at, but according to Campaign Monitor
Email is 40 times more effective at acquiring new customers than Facebook or Twitter.
And I certainly don't want to leave the good old search engine machine out of the equation, so
Email marketing drives more conversions than any other marketing channel, including SEARCH and social. Not to mention, when it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%), when compared to social media marketing.
So those of you that are stuck on social media and just seem to have the growth in your business or your bottom line that your so called "followers" have indicated, now you know why.
Let's look at a few other factors.
I hear a lot of complaints from people who argue that the open rates for emails just aren't high enough to constitute building a list anymore. Maybe those naysayers just aren't making their emails personal enough. Or maybe they just don't know how to write a good subject line for the message.
Considering: There are 4.3 billion email users and 35% of recipients open emails based on the subject line alone.
Now let's look at this from a standpoint of who buys and who doesn't.
It's a fact that people who buy products marketed through emails spend 138% more than people who do not recieve emails.
Not facebook ads, not pinterest, not IG, not Twitter.
Transactional emails have an 8x more open rate and clicks than any other type of email, plus they generate 6x more revenue. 44% of all email recipients made at least one purchase based on a promotional email.
Ok so now I hear someone in the background shouting about how much an autoresponder service costs to maintain.
Well how about this statistic..for every $1 spent, email marketing generates $38 in ROI! Besides, an autoresponder is about the cheapest tool you can own for your ever growing business.
What about spam and people giving you fake emails and unsubscribes and blah, blah, blah? First off, if someone unsubscribes from my list, the last thing I do is worry about it. Apparently they weren't interested in what I had to say or what I had to offer. Just as well if they aren't on my list anyway.
If you're sending messages to a list that opted into one of your own squeeze pages and they confirmed their subscription, then any messages you send them are not considered spam.
On the other hand there are some words that are associated with spam filters that may send your message to the recipient's spam box. But your message to them in itself would not be spam.
As far as the fake email addresses go, 90% of email gets delivered to the intended recipient’s inbox, whereas only 2% of your Facebook fans see your posts in their News Feed. Another reason social media is not your best business partner when relied upon solely. Using social media in conjunction with email marketing, is a smart move, but disregarding email marketing altogether, spells imminent doom for your business.
Now that you have been equipped with these email marketing statistics, you now know that marketing through emails is as significant as ever.
There is no better time than now to make your presence known to the world through email marketing.