How to Have a Successful
Email Marketing Campaign
When you offer a free book or report in return for email addresses, you have to remember that they gave you their information on the grounds that they were interested in your offer. In order to build a relationship and a loyal following, it’s important to continue to send them valuable information.
If you send them emails on totally unrelated topics that they are not interested in, they will completely ignore you. All your hard earned subscribers will fade away like rusting steel, only quicker.
You need to develop, cultivate and nurture your email list. Simply because somebody gives you their email for a free video or report doesn’t mean they are now committing to open each and every email you send them from now until the end of time. They may never open another one ever again.
Remember ,if they opted into your list seeking a specific result, then they have probably opted into other lists offerring similar information. The only emails they are going to open are the ones that interest them.
So to expand your chances and increase the odds in your favor, you have to ensure your headlines and content are focused and laser concentrated on what your list is interested in. Your headlines need to instantly grab the readers attention, spark immediate interest, give them the desire to open the email, and lastly, after reading it, cause them to take the desired action.
Email promoting is immensely competitive. What’s more, when you’re first beginning, you have to gain trust and readership with your main goal in mind being that they will eventually purchase from you, or whatever the intention is.
On the off chance that you are composing dynamic, focused , brain blowingly amazing messages and they’re not being opened, then you have to take a gander at whether your messages are heading into your prospects inbox or into their spam correctional facility.
Once the prospect has signed up to your list, You should probably give them a heads up on how frequent and when you are going to be sending messages to them. Help them understand what it is they signed up for .
Point out what prolonged value they are going to recieve from being on your list and be sure to inform them of special offers, secrets, first hand training etc..that only the elite subscribers get.
Instruct them to expect a double opt in confirmation message soon and suggest to them they check their inbox immediately. Also suggest to them to whitelist your emails to ensure they always make it to the inbox. Give them instructions on how to do this if at all possible.
One more tip is to ensure that your from location is unmistakable. It should be either your site/organization name or your own personal name. On the chance that it says “unique Offer” of “Get Books Free” or something to that effect it looks spammy and justifies instant deletion.
Relevancy and Value are the keys to being a successful seller and marketer. So make your messages important, fascinating, centered, valuable, focused and clear. Ensure your prospects know when to expect these messages and if you make them excited to read them, they will intentionally search for them.
Remember, your efforts to make your email campaigns outstanding will have a lasting impact.
Your subscribers wont put in the effort to search for them if you dont put in the effort first.